The book isn’t aimed at people who already blog, although many such readers will find useful information such as customizing their blogging software. Picture your coworkers who haven’t discovered blogging yet–they know how to work their computer, they’ve seen a couple of blogs and figure they want to run one themselves. You should be able to give them this book and it’ll educate them about choices of software and hosting, walk them through installing and using their chosen software.

Is this wise?

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