They would make much more money if people knew how much flights cost. instead of changing the price based on the time of day and if it’s raining.
I know easyjet are notorious for making it more expensive on a flight based on how many tickets had sold – so some people get them cheaper to start and then the last few pay a fortune. I had no idea BA did the same though.
Grrr I posted about eurostar doing the same a while back.
I tell you when I have my airline it will be clearly priced. No need to shop around either. The price you see will be the price you get!