Mobile Ad Choices App Debuts | Adweek

The mobile counterpart to the ad industrys ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, theres an app for it.Called Ad Control, the app gives consumers a way to opt out of cross-app advertising. Developed by Evidon, the app is now available in the Apple App Store. An Android version will be available later this month.When the Digital Advertising Alliance announces in two weeks its mobile privacy standards, Evidons app will allow for compliance.The DAA rolled out its ad choices program two years ago in response to growing concerns at the Federal Trade Commission and in the government that consumers needed to be given a choice to opt out of behaviorally targeted ads. Though regulators seem satisfied that the industry is working to protect consumer privacy online through self-regulation, theyve been pressing for a mobile solution, which the industry has been promising to deliver for more than a year.

via Mobile Ad Choices App Debuts | Adweek.

Who is Grabbing Your Data from Websites?

So this post is entitled “Who’s Grabbing Consumer Data from Publishers?” by AdAge but let’s be clear here what they mean is your data from most websites.

Consumers may not know how the world of web advertising works but pretty soon thanks to concerted efforts by the IAB in the UK and advertising campaigns by EDAA due in the summer they should be a bit better informed. In the meantime information is out there but it is on trade and industry blogs and news sites like AdAge.

For most consumers it’s a confusing world that’s hard to understand with company names they have never heard of and know little about. It’s always been one of the challenges of the AdChoices initiative, consumer education is key but enabling opt-out of tracking only works when you know who is tracking you. As can be seen below many of the trackers drop additional trackers so there is a daisy chain of third parties involved and likely only one initial relationship with the website you are actually visiting.

I should disclose here that I work for AOL Advertising so many of the companies we own drop cookies for this kind of tracking, it’s nothing sinister and we don’t want to know you as an individual, we simply want to group people together to package up as an audience.

So as they say in the TV adverts here’s the science bit;

Tracking tags are bits of code that enable ad serving, site analytics, audience-segmentation, and social sharing tools on websites. In other words, tags are what make the web tick. By the end of last year there were nearly 1,000 different tracking tags floating around the top 500 websites. That was over 50% more than the 645 unique trackers found in the first quarter of 2012, according to Evidon.

Evidon’s analysis of tracking tags for FoxNews.com. See links below to launch an interactive version of this chart for one dozen popular websites.

Those tags are pretty active, too. In many cases, one tracking tag installed directly by a site publisher might spawn others, and those still additional tags, and so on. Publishers and other data providers don’t always know whether tag spawning leads to the dissemination of actual consumer data gathered on their sites, or if it is merely part of the cookie-syncing process performed to match a cookie ID in one system to an ID in another for ad targeting purposes.

via Who’s Grabbing Consumer Data from Publishers? | DataWorks – Advertising Age.

» The New Firefox Cookie Policy Web Policy

The key point here is most analytics are used by publishers to show readership numbers, most advertising networks are used as a revenue source and unclicked social widgets are used to promote content.

So is this the death of the web as we know it?

Beta versions of the Firefox browser will limit tracking by ad networks. Safari has long done the same, but Safari desktop market share is about 8%, Firefox has around 20% of the browser share, creating a serious dent in the ability of ad companies to track and therefore monetise consumers.

Without advertising revenues, accurate visitor numbers or promotional opportunities many website would struggle I feel. Anyway read more below and at the original article.

 

“If a user does not seem to have intentionally interacted with your content, or if you’re uncertain, you should ask for permission before setting cookies. Most analytics services, advertising networks, and unclicked social widgets would come within this category.

In sum, working around the policy’s technical limits may be reasonable in certain cases, but undermining the policy’s privacy purpose is never acceptable.”

via » The New Firefox Cookie Policy Web Policy. Also worth reading the Mozilla blog post.

Hey, Apple and Google: Stop trying to wolf the whole mobile pie • The Register

“Apple is a terrible Google, which is a terrible Amazon, which is a terrible Apple.”

It’s become a truism that the way to win in mobile is with an end-to-end, hardware-to-software-to-cloud strategy. I just wish this were as good for consumers as it seems to be for vendors. If I could get any wish fulfilled for 2013, it would be to have Apple and Google, in particular, go back to doing what they do best – rather than doing “all the things” in an attempt to squeeze out maximum value from a captive consumer.
via Hey, Apple and Google: Stop trying to wolf the whole mobile pie • The Register.

Sitecom adds Do Not Track to its routers | bit-tech.net

Networking specialist Sitecom has announced an extension of the security software running on its top-end router models, adding support for the Do Not Track flag to all client devices.

Introduced in the latest version of desktop browsers, and slowly making its way to mobile devices, Do Not Track is a flag which tells sites that the user does not wish to be tracked between visits. Privacy fans claim its an important step in improving the state of the web, while advertisers have decried the technology by claiming it will limit the availability and diversity of Internet content and services for consumers.

via Sitecom adds Do Not Track to its routers | bit-tech.net.

Do Native Ads Work? Survey asks consumers what they think of the format

Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

via AdWeek

How Zappos’ User Agreement Failed In Court and Left Zappos Legally Naked (Forbes Cross-Post)

In January, Zappos (part of $AMZN) announced a massive data security breach affecting 24 million consumers.  As typically happens in these situations, plaintiffs’ class action lawyers swarmed over Zappos for the breach, filing dozens of lawsuits.  Zappos tried to send the lawsuits to arbitration based on an arbitration clause in its user agreement.  Recently, a federal court struck down Zappos.com’s user agreement, denying Zappos’ arbitration request.  This is an unfortunate ruling for Zappos, because its contract–now dead–would have been quite helpful in combating this high-profile and potentially very expensive data security breach lawsuit.   More importantly, the mistakes Zappos made in its user agreement–though common throughout the Internet–are completely and easily avoidable.  This post will make some suggestions for how to avoid Zappos’ fate.

via Technology & Marketing Law Blog: How Zappos’ User Agreement Failed In Court and Left Zappos Legally Naked (Forbes Cross-Post).