As you’ve probably noticed, your Facebook feed turned red last Monday when all of your friends, particularly those in the US or with US friends, including people you had no idea had an opinion on gay marriage, changed their profile pictures to a little pink or white equals sign on a red background. The symbol is a re-colored version of the yellow-on-blue logo designed in 1995 by Stone/Yamashita who declined to comment for this story and its been changed a grand total of once since then. Anastasia Khoo, director of marketing for the Human Rights Campaign is possessive of the image, which looks a little like a corollary to the Swiss flag.

And is she biting her nails over all the variations the internet has come up with? “I have to say, I guess when we decided to make this decision it was almost preordained—in for a penny, in for a pound,” she said, “and I’ve loved it. I’ve been so impressed by the creativity weve seen out there, even from people like Martha Stewart.”

Even George Takei has had a go.



via George Takei, Young Activists and Facebook Team Up to Make HRC Logo a Mega-Meme | Adweek.

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