In the last few weeks, the Association of National Advertisers and more than 60 companies, including Procter & Gamble, Coca-Cola, Time Warner, Microsoft and General Mills, have sent comments to Icann that call for a limited preventative registration (LPR). For a fee, the LPR would enable companies to block registration of their trademarks across all Internet domain registries.

via Brands Brace for Deluge of New Domains in April | Adweek.


Sadly it isn’t in ICANN’s interests to allow brands to limit their costs and when all the new domains come into force it’s going to be  a return to cyber squatting and the like.

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