Finally FB agrees to use the AdChoices icon.

Facebook is about to get more transparent in the way it targets advertising at its users.

The social network has agreed to start displaying the little blue “AdChoices” icon on its display ads served through its FBX ad exchange after months of public and private complaints from ad agencies and advertisers.Facebooks AdChoices icon

The icon — intended to provide enhanced notice of behavioral targeting and allow users to opt-out — will look the same as the one seen across the web, with one big caveat. Rather than appearing directly on FBX display ads, the symbol will show up only when users mouse over the gray “x” displayed above the ads shown on Facebooks right rail.

via Facebook to Make Targeted Ads More Transparent For Users | Digital – Advertising Age.

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