Nothing new here – The number of cookies dropped by websites is growing.

The number of third-party cookies — little pieces of software set on users’ machines to track web users for ad targeting or site analytics purposes — rose from 1,887 on the home pages of the most-popular 100 websites in May to 2,324 in October, according to research from the University of California at Berkeley Center for Law and Technology. That’s a 23% leap.

via Use of Tracking Cookies on the Rise as Advertisers Seek More Data From Web Surfers | Digital – Advertising Age.

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