looks like it’s not just easyjet that isn’t any cheaper than it’s mainstream rivals. easycinema is having similar problems according to their comments.
Ruth says”Cheaper seats? I don’t think so!!! The only prices under ?4.50 is ?1 off for attending on a Tuesday or for a non English speaking film!
Brian says “Can I just say? What started as a good idea has turned into a farce. If I go on a tues it is actually cheaper (?3.50) to go to the Xscape.

In addition you can book by phone apparently according to the graphic ?9 a call seems more like west end prices to me.