After much rumour and debate Aplle announced at MacEXPO the launch of iPod mini They know their target market well I feel “Oh, one other minor detail, you can choose your iPod mini in one of five trend-setting colors: silver, gold, green, pink or blue. (All shiny.)”
It’s the last bit in brackets that gets me – everyone I know buys things because they are shiny. London is full of magpies ;o)