It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

A viewable impression in a cluttered environment is unlikely ever to be noticed. Many of today’s pages are a hot mess of links, content, graphics, skins, unrequested video and floating banners. They are an assault on the senses, and one sense in particular — our vision — does some quick filtering to skip through the obstacles and find what we came for. If the cognitive dissonance is too strong, we’re gone. The ads we skipped counted as viewable, but we never noticed them.

via It’s Not Viewability, but Noticeability, That Really Counts | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

Facebook to Help Brands Track Ad-Driven Sales | Adweek

I’m amazed that Facebook are only just doing this now – Advertising.com have done it for years as have most other networks.

Here’s how the self-serve tool works. Marketers add a piece of code from Facebook to whichever site pages they want to measure conversions on, be it a checkout page or an email newsletter sign-up page. When users click on a Facebook ad that leads them to that page, Facebook will see that the page loaded and count it as a conversion in the marketer’s Ads Manager dashboard.The real key is that the tool can unlock the full path to conversion from a Facebook ad.

via Facebook to Help Brands Track Ad-Driven Sales | Adweek.

Why would anyone apply for a job on Facebook?

The Facebook Job Board Is Here: Recruiting Will Never Look The Same – Forbes

Facebook announced its long-awaited job board this morning, ushering in a new era of online recruiting and, eventually, what’s likely to be an important new source of revenue for the company. After a yearlong “Social Jobs Partnership” with the U.S. Department of Labor and other government agencies, the company released the Social Jobs Partnership application today, an interactive job board that aggregates 1.7 million openings from recruiting companies already working on the platform, including Work4 Labs, BranchOut, Jobvite, DirectEmployers and Monster.com.

I don’t think it’s much of an issue to be fair – jobvite is scary asking for facebook details (plus it never worked very well) and really most people are friends on facebook with work colleagues. You’d want ot be very careful that apps and boards didn’t publicise your activity and we all know how Facebook treat privacy controls…

via The Facebook Job Board Is Here: Recruiting Will Never Look The Same – Forbes.

Backlash against Amazon tax in the UK

So two things strike me as odd about the Amazon sweepstakes.

1. We don’t have Black Friday in the UK as we don’t celebrate Thanksgiving so it’s an odd promotion for the UK.

2. They don’t seem to have engaged anyone about the broadly negative comments about their tax avoidance schemes in the UK.

Such as

Felicitas Aga Are you kidding, Marco? Amazon doesn`t pay tax in uk!!!

Annina Eales i won’t be buying anything from you again unless you start paying tax

via Timeline Photos.

Skype IDs hijackable by ANY FOOL who knows your email address • The Register

File this under things that should not be possible in 2012. The Register reports a Skype password reset flaw that needs nothing more than knowing which email address you signed up with.

The hijack is triggered by signing up for a new Skype account using the email address of another registered user.

That was the attack. Sign up with somebody else’s address, ignore the warning that it is already in use, because Skype lets you carry on anyway, then request a password reset and collect the token in your own client. No access to their inbox required at any point.

It had apparently been doing the rounds on a Russian forum for three months before anybody at Skype noticed, which is the part I find impressive. Password resets are the front door. You would think somebody would be watching it.

via Skype IDs hijackable by ANY FOOL who knows your email address, The Register.

David Beckham’s Latest H&M Ads: Less Skin, More Porn ‘Stache | Adweek

When you bring back David Beckham in all his Adonis-like glory—that would be his tighty-whities—I must give credit where it’s due. You previously launched his underwear line with similar black-and-white ads of his chiseled-from-granite physique. Why mess with perfection? You even bought him a Super Bowl spot. Victory dance! This time around, for his expanded collection of bodywear and comfy clothes, he’s slightly more covered up. He’s sporting a porn ‘stache and, in my opinion, some unnecessary fabric. But there’s still a money shot. So thanks, H&M, for this early holiday gift.

via David Beckham’s Latest H&M Ads: Less Skin, More Porn ‘Stache | Adweek.

Mark Cuban: Facebook Is Driving Away Brands – Starting With Mine

“The big negative for Facebook is that we will no longer push for likes or subscribers because we cant reach them all. Why would we invest in extending our Facebook audience size if we have to pay to reach them? Thats crazy.”In many respects it has already blown up on Facebook. Their search for revenue has severely devalued every brands following and completely changed the economics of consumer interaction.”

via Mark Cuban: Facebook Is Driving Away Brands – Starting With Mine.

Mapumental – amazing commute friendly property search

This site has two goals. It’s an advert for Mapumental, a project of mySociety – a high tech social enterprise that can build cool things like this for you. And it’s a real, functional tool designed to answer a common question – “Where should I live to have a tolerable commute?”

 

So 35 mins from my house to work is pretty spot on…  WC1E 6JA :: Mapumental.

BBC News – Are you wearing a handmade poppy?

Since it was founded 90 years ago, the Poppy Factory has produced millions of buttonhole poppies to mark Remembrance Day each November. This year the 35-strong workforce at Richmond upon Thames in west London have made, by hand, 500,000 of the classic stylised flowers – a small but significant proportion of the 45 million produced in total.

Another 11.5 million have been created by homeworkers, and the rest on an automated production line at Aylesford in Kent. As Remembrance Sunday approaches, take a tour of the Poppy Factory – and see how the instantly recognisable buttonholes are put together on a simple wooden block.

via BBC News – Are you wearing a handmade poppy?.

Do Native Ads Work? Survey asks consumers what they think of the format

Harris asked online adults what they thought about three native ad formats—Twitter’s Promoted Tweets, Sponsored Stories on Facebook and video ads that appear to be content. According to the survey, a majority found the ads negatively impacted or had no impact on their perception of the brand being advertised.

via AdWeek