Am I missing something here? So Stelios Haji-Ioannou (the man behind the expensive yet marketed as cheap) easyjet has bought a heap of easy related domains. Including easyhotel and easypizza. This makes him an entrepreneur allegedly. A number of easyXXX websites state”We are currently investigating business opportunities in the XXX market.”
I could do that too but it doesn’t make me an entrepreneur! In fact ‘easyvalue’ is simply a rebranded kelkoo (luckily it’s the same brand colour).
I’m still wondering how people think easyjet is cheap though.
A quick search for a weekend in Amsterdam (leave friday around 7 and return sunday around the same time) reveals the price for easyjet ?401.96 and for bmi ?398.80 and for BA ?449.40 – hardly a cheap airline then – in fact more average priced I would say.
And as for ‘easyhotel’ who would really want to sleep in a bright orange room. Sorry Stelios but that’s taking branding too far.
note to self
how's my typing?
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