Facebook is not part of the ad industry’s self-regulatory program that notifies consumers about online data collection and ad targeting, but people can find the ubiquitous AdChoices icon on Facebook anyway: in third-party apps.

Facebook was among the top sites that displayed the small blue triangle-shape icon during the past week. But the symbol didn’t show up in display ads sold by Facebook or in the behaviorally-targeted ads served its Facebook Exchange — rather, the symbol appeared in ads served in Facebook apps.

via Privacy Icon in Facebook Apps as Facebook Itself Opts Out | Digital – Advertising Age.

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